I build the systems that turn leads into revenue: lifecycle email and SMS, CRM trigger architecture, and reporting you can trust. When you need it, I lead the marketing function on top of them.
Eleven years across sales, product, and ops. I sold leads before I built the systems that follow up on them.
Selected work
A multi-brand group with a high-volume, high-cost-per-lead funnel and no automation layer. The figures stay private; the result below is directional, and I'll walk through the detail on a call.
The problem
Follow-up was manual and inconsistent. No triggers, no documentation, no reliable reporting.
What was built
Stage-triggered email and SMS from first verification through close, with consent, suppression, and brand routing handled before anything sends.
What it moved
+15%
Relative lift in booked-to-close rate
How a message gets sent
The part most programs skip, and the reason this one runs unattended.
Gate check · all four must pass
Any gate fails → held, not sent. Logged with the reason, so exclusions show up in reporting instead of disappearing.
More from the record
Replaced boilerplate city pages with structured local data from the public SAMHSA database, so each page carried real service and insurance detail.
Outcome: city pages that rank for high-intent local searches.
Sized a segment the core product couldn't serve, built the case, and ran the build of an outpatient tier and client portal with engineering.
Outcome: a new revenue lane alongside the core product.
Found an unreliable close-date field corrupting cycle-time figures, rebuilt timing from pipeline movement, and added a QA layer that flags exclusions.
Outcome: leadership sees what was excluded and why, next to the result.
Things I've built
The reason I can scope engineering work honestly is that I ship it. The first two ran an esports team I founded and were retired with it; the third is client work.
Player profiles, charts, and leaderboards, fed by a Python scraper and a direct game-server API.
Next.js · Python · REST · Vercel
Live stats, awards, and a map vote that runs native polls and applies the result to the server automatically.
Node · Discord API · Railway · webhooks
A custom storefront for an apparel brand on a headless commerce backend. The full build is on the demo while the brand readies its first drop.
Next.js · headless Shopify · Vercel
View the storefront demo →What I do
Email and SMS off your pipeline stages, documented so your team runs them without me.
Trigger architecture, field mapping, data integrity, and numbers leadership can trust.
Conversational SMS, chat, and voice for leads your team stopped calling, segmented by why they went cold.
Technical SEO, site architecture, and conversion-focused rebuilds when demand is the constraint.
How we'd work together
Step 1 · Start here
45 minutes on your funnel and stack. You get a one-page readout of the top three fixes.
Step 2
Your funnel, stack, and data, reviewed in depth. You keep the plan either way, and the fee is credited toward the build.
Step 3
One system, scoped up front. Shipped, tested, and documented before I call it done.
Step 4
Stay on as fractional marketing lead and keep building against the plan, or a clean handoff to your team.
About
Selling pay-per-lead and pay-per-call advertising taught me what a good lead looks like to the person who has to call it. Then eight years in product, running a five-site portfolio with a developer, designer, SEO specialist, and content editor working to my roadmap. Most of my work since has been in healthcare, where leads are expensive and slow follow-up costs real money.
I report what the data supports, and I'll tell you when a result is directional instead of proof.
No. Most engagements start with a free 45-minute consultation, then a paid diagnosis or one fixed-scope, fixed-price build: a lifecycle program shipped end to end, or a reporting rebuild. Some clients never move to a retainer.
Two to three weeks inside your funnel, stack, and data: CRM architecture and field mapping, trigger and lifecycle logic, consent and suppression handling, and the reporting layer. You get a prioritized plan covering what to fix, in what order, and what it takes. It starts at $3,500, and the fee is credited toward the build if we keep going.
Most builds run six to ten weeks, depending on how clean the CRM data is and how many brands and channels are in scope. The diagnosis sets the exact timeline before any build starts.
Marketing brings people in. Marketing operations is the machinery that decides whether those people convert: CRM architecture, trigger logic, field mapping, lifecycle email and SMS, lead routing, and the reporting that tells you what actually moved pipeline. Most companies that think they have a lead problem have an operations problem.
Salesforce, Constant Contact, SMS Magic, Twilio, HubSpot, GA4, Tableau and Power BI, plus SQL and Python for the data work. For conversational AI I handle vendor selection, segmentation, and the handoff into the sales team rather than tying you to one platform.
Most of my work has been in healthcare and multi-location service businesses, where a single lead costs real money and slow follow-up is expensive. The systems transfer to any business with a considered purchase, a sales team, and a CRM worth trusting.
Tell me what's broken, or book a free 45-minute consultation. I reply within one business day.
Free 45-minute consultation
Your funnel and stack, reviewed live. You leave with a one-page readout of the top three fixes.
Book a free consultation (opens Cal.com in a new tab)Prefer email? tyler@tylerfadrigon.com